Postbank
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特色服务: 长期活动:
The Postbank brand stands for simple, low-cost and fair products for daily use and displays outstanding accessibility across all channels. In line with their requirements, customers can be informed and advised in branch offices, online, by telephone or at home by one of over 4,000 mobile financial advisors. The different channels are also available for buying products and carrying out banking transactions.
The closeness to its customers and the trust in the brand built up over years pay off in difficult times. Postbank is regarded as the private bank which inspires the most trust. This is underlined in numerous surveys. As a result it continues to gain market share in all areas.
This also applies to Corporate Banking where the credit business made a particular contribution to growth. As a result the Postbank is well positioned for the future in all business areas so as to remain one step ahead of the competition in the future.
Postbank Brand Positioning
A clear expression of the brand alignment is the advertising positioning in the media, in approximately 1,100 Postbank Finance Centers as well as in other Deutsche Post branches. There too the focus is the customer. Irrespective of whether it is a private loan, home savings or a current account - the needs and wishes of the customer for attractive offers and good service are the focus of the campaign. This is made quite clear by the slogan - formulated from a customer perspective: "I am the one who pays".
This statement is the leitmotiv of the image spots, product spots, advertisements, online banners and the POS presence.